Need vs. Demand

I was working with a group yesterday working through a case study considering alternatives for corporate spending. In the course of the discussion, the size of the potential market there came up, as it always does. But the discussion also considered whether, even with the size of the market, there would be a demand for the product.

In a similar vein, we know from all of the various polls and studies, that the number of entrepreneurial businesses in the US alone, is huge. Small entrepreneurs make up the vast majority of businesses.

Yet when you surf the web in depth, you find view websites and blogs focused on those entrepreneurs. And the vast majority of those that do exist seem to focus on the tech entrepreneurs or the home business. What about all of the many, many other folks starting retail and service businesses; wholesalers and distributors; professionals? Why isn’t anybody focused on them? And further, why aren’t they creating a demand for information and focus?

I am asking this question without knowing the answer. It may be that most entrepreneurs are too busy doing things within their business to look outside it for information and support. Many may think they don’t need more information or help. Many may not know where to look. Some may not know what they don’t know.

Entrepreneurs are the lifeblood of our economy. Read Carl Schramm’s The Entrepreneurial Imperative to see what small business means to America, and how it sets America apart.

Maybe the entrepreneurs should spend a couple of hours reading Michael Gerber’s The E-Myth to learn about working on your business rather than in it.

I’m not sure which needs to come first. Maybe if there were more websites and blogs, entrepreneurs would find them more easily and use them more often. Or maybe we need more demand from those eager, passionate businesspeople for information, wisdom and mentoring.

Chicken or egg, which comes first?